Thursday, April 21, 2011

Opt-out of online tracking

It's no secret that advertisers are tracking you online. You can see ads following you from site to site.

It can be very creepy.

There is a lot of buzz about opt-out systems. Most major browsers have anti-tracking technology built in.

However, it will take a while for that to become mainstream.

Today's Cool Site helps you opt-out of tracking now. You can see a list of the tracking cookies on your computer. Plus, you can see what companies haven't started tracking you yet.

You can choose to opt-out of every advertiser. You can also select specific advertisers to opt-out of. Clicking an advertiser link tells you more about it.

The system places an opt-out cookie for each advertiser you select. Those cookies are good for several years. They should keep your activities from being tracked.

Note that this doesn't cover every advertiser out there. Some don't have easy opt-out systems. Additionally, clearing your browser's cookies clears the opt-out cookies as well. You will want to bookmark this site and check back occasionally.

Link: selectout.org

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